"If that part of the puzzle wasn’t here I don’t know if I’d be doing it because I don’t know if it would’ve drawn me to it," Boch said.
#Ed bochs new name free#
Ten years ago Boch created the Music Drives Us foundation, a nonprofit that gives grants for music education, and he said Thursday he was attracted to the free community outreach programs at the Citi Performing Arts Center when the rock stars aren’t on stage. But for him this new naming deal is much more than a nostalgia trip. The lanky, long-haired, third-generation car mogul is a guitarist himself. "It was common back then, it was the only way to get tickets.”īoch was getting those tickets to see the rock band Deep Purple.
"Back in the day before the internet, before you could get tickets, before I had any connections, I used to sleep on the sidewalk in front of the ticket booth,” he recalled. explained why he has a soft spot for the venue. 1 there will be three new names in the city’s cultural landscape: the Shubert Theatre at the Boch Center, the Wang Theatre at the Boch Center - both of which will be under the umbrella name, the Boch Center.Īfter unveiling a new red-and-white logo in the Wang’s ornate marble lobby, Ernie Boch Jr. That entity operates the historic Wang and Shubert theaters on Tremont Street.Ĭome Nov. The family behind the multibillion-dollar car dealership business Boch Enterprises has purchased the naming rights to the Citi Performing Arts Center in Boston.
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